Yesterday, we attended to the Madrid19th 3Dday Conference that took place at the Film Academy Theatre in this year., and focused on 4K (Ultra High Definition) in all its glory, featuring a series of case studies by industry professionals. The 3Dday provided attendees with the unique opportunity to explore the creative and technical aspects of the format within the entire production process, from shoot to screen. Co-organised by Canon and SGO, the high-profile event aims to approach the various challenges that have to be considered when facing a 4K/UHD production. 4K/UHD projects require workflows that make the most out of capturing the footage with the aim of preserving the original image quality. The 4K zeal is not just about merely more pixels, but better high-quality pixels, including High Frame Rates, EDR and new colour spaces which play a significant role.
We enjoyed the speeches of Sébastien Devaud, director and producer at BIGSENSORS & FILM, Sam Sheppard, International Film and Broadcast Consultant and SGO team member AND John Daro, Senior DI Colorist, FotoKem, and we learned an essential lesson: from now, only 4K/UHD!
